What’s ensued is a golden age of flying … for those who can afford it. In November, Singapore Airlines Ltd. and Emirates Airline both unveiled all-new first-class suites, tricked-out with such extravagant amenities as in-suite minibars and Mercedes Benz-inspired interiors. A round-trip ticket from Dubai to Geneva in Emirates’ new suites can cost upward of $8,000—and that’s on the affordable end of the spectrum. These airlines aren’t alone: Quieter, gradual enhancements on such airlines as Cathay Pacific Airways Ltd. and Société Air France SA have resulted in truly premium experiences, with improvements ranging from more personal storage space to latest-generation entertainment screens and touchscreen seat controls.
Over the past years, first class travel has been undergoing unprecedented improvements, as more airlines upgrade their “upper decks” to meet the growing expectations of the most discerning fryers. At the same time, a growing number of carriers choose aggressive pricing strategies, offering volume discounts and wholesale first class airfares through select consolidators with results-proven distribution channels.
Booking a first class flight ticket not only means comfort aboard the flight but also comfort from the time you reach the airport. Valet parking service to make your arrival at the airport as comfortable as possible to getting a personal assistant to give you individual support as soon as you enter the airport and finally the added benefit of priority boarding without having to wait in line is what makes you feel like a first class guest even before boarding the flight that awaits you with more exquisite and specialized services.
Senior Marketing Manager Douglas Cook left it to his mum to get mad. He explains: “My dad had been working in Australia for a month and my mum, my brother and I were flying out to meet him. Qantas overbooked our first flight, made us wait for another, and then at our change disclosed they had done exactly the same thing on our connecting flight. My mum lost her rag, as we were now going to be days late meeting my dad. In the end they put us on a Singapore Airlines flight in first class, which as you might imagine was lovely, and as it left earlier and made good time meant we weren’t that late after all!”
Complimentary black car chauffeur transfers, exclusive airline lounges, priority check-in, boarding and baggage handling, free checked luggage and extra frequent flyer points are all just a tip of the iceberg. Redefine your travel experience with comfort fit for royalty; succulent made-to-order meals designed by Michelin-starred chefs, hand-picked wines from the world's top wineries and decadent desserts to die for - all ready when you are. Unwind with a sky-high massage, an in-flight shower or a signature cocktail at the bar or simply recline in your seat with countless hours of five-star seat-back entertainment.