And so the new way of thinking about pricing for these events is dynamic pricing. So much like an airline or a hotel, you fluctuate price based on how demand is going. And so it makes intuitive sense, but I think what most people miss on this is demand is very different. So for instance, demand for a flight from Boston to LA, there’s actually nine non-stops a day. And in fact, I looked for Thursday. The prices for these non-stops range from $369 to $2,278.
StubHub tries to say that it is a 15% seller fee and 10% buyer fee, but since all buyers see the final price, the reality is that the full burden effectively falls on the seller. But selling via StubHub is very easy, safe, and efficient. So if you have enough profit potential in your tickets, you can still do well selling at StubHub despite the fees.
Kiwi.com, on the other hand, will mix and match airlines (including budget airlines) in order to find you the very cheapest route. For long-haul flights especially, this can make a huge difference. The same search on Kiwi.com returns a route at $459.80 USD via JetBlue, Norwegian Air, and Vueling. That’s a savings of $171.40 USD, and the travel time is even shorter!
What they may not have known was why. They weren’t just competing with one another: They were also facing a more formidable foe in the form of ticket brokers and unscrupulous speculators who would grab up most of the 300,000 or so available seats that Billboard reported sold out in less than an hour. After that, fans could purchase tickets only from brokers and other scalpers (those who resell tickets for a profit) on the resale market—at astronomical markups.
Best time to buy: Tuesdays at 3 p.m. EST. If you don't find the discounts you're looking for in the early morning, a study by FareCompare.com says the best time to buy airline tickets and shop for travel (domestically) is on Tuesday at 3 p.m. EST. However, George Hobica, travel expert and journalist, argues that the best deals vary frequently, so there's not one specific day or time of the week to buy.